03_Galerija Nova, Zagreb, Croatia

6th February -  26th February, 2008

The third stop of the Archive is WHW’s Gallery Nova in February 2008.

‘What, How & for Whom’ (WHW) is a non-profit organization for visual culture and a curators’ collective formed in 1999 and based in Zagreb, Croatia. Its members are curators Ivet Ćurlin, Ana Dević, Nataša Ilić and Sabina Sabolović, and designer and publicist Dejan Kršić. Since May 2003 WHW has been directing the program of Gallery Nova – non-profit, city owned gallery in Zagreb.

What, how and for whom are the three basic questions of every economic organization that also concern the planning, concept and realization of exhibitions, as well as the production and distribution of artworks or artists’ position at the labor market. These questions, which were the title of WHW’s first project dedicated to the 150th anniversary of the Communist Manifesto, in 2000 in Zagreb, became the motto of WHW’s work and the title of the collective. Instrumentality of social capital in constituting the social post-socialist reality turned out to be a matrix for the development of WHW’s projects and their internal and external operations.

All WHW projects have been conceived as a platform for discussing relevant social issues through art, theory and media, as well as a model of collaboration and exchange of know-how between cultural organizations of different backgrounds. Besides exhibitions, WHW projects encompass lectures and public discussions conducted by international artists, curators and cultural theoreticians, publications and a book edition on contemporary cultural practice and cultural theory, radio broadcasts and interventions, screenings and live acts.

Leave a Reply